Our headless commerce platform is purpose-built for growth. Customers like BuildDirect, Juicy Couture, and GNC trust fabric for its open and modular design that allows them to be live within weeks without having to replatform. fabric is a force multiplier on retailers existing technology investments proven to grow digital revenue by up to 3x. fabric is backed by Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners.
fabric allows retailers to use their entire stack or just pick and choose any components from its suite of commerce APIs to help with specific parts of a system such as product information or order management. Customers trust fabric for its open and modular design that allows them to be live in weeks, replacing expensive, complex legacy platforms that hold back performance and growth.
"Successful retail companies win today by differentiating their brand and delivering modern customer experiences," said Faisal Masud, CEO at fabric. "However, they are faced with inferior options: either compromise on commerce platforms that weren't built for their needs, or sell via Amazon and lose control of their brand and data. fabric was built for growing D2C and B2B brands, and is run by industry veterans. We know what it takes to scale and want to end replatforming in e-commerce."
fabric's platform is an API-driven, modular system, built for how growing D2C and B2B brands, including abc carpet & home, GNC and Juicy Couture, need to scale. With fabric, marketers and merchants can execute on creative decisions, without pulling in extensive engineering resources. Companies can utilize either the entire, extensive fabric suite or incorporate specific tools into their existing system, including an Experience Manager (XM), Product Information Manager (PIM) and Order Management System (OMS). Unlike the traditional laborious processes required to modernize a brand's e-commerce platform, fabric takes only weeks to onboard, saving time and money.
